I have personally designed and lead teams to design accessories for men and women using leather and non-leather materials. The products range from bags to small leather goods. I’ve developed a system to manage the design development process, from concept to delivery to market. I design apparel & footwear as well!
I design lifestyle products that protect tech gadgets and provide additional function for devices like the iPhone, iPad, and Macbook. I have also designed a desktop & travel solution to display, carry and charge the Apple Watch.
My professional role has grown to oversee brand alignment across all creative assets. I’ve led and provided direction for concept creation, selecting and setting-up props, and styling for product, still life and lifestyle photography for e-commerce brands. I have a strong sense of aesthetic design and a keen eye for visual hierarchy and composition.
Led brand refresh by assessing, planning, directing and executing brand strategy. Direct overall concepts for branding including all web, digital, social media, & marketing collateral by providing concept direction, organizing photo shoots, curating images, editing and selecting graphics in order to maintain and enhance brand integrity.